Where Should You Experiment?


Identifying a problem is only helpful if you can see a path to solving it. Knowing the most effective places to run experiments will help ensure that they give you the best possible information about your visitors.

In this course, you'll learn how to answer the following questions:

  1. What types of pages are best for experimentation?
  2. How do you find elements on a page that should be experimented on?
  3. How do you analyze what changes should be made in an experiment?

When all of the course elements are marked Completed, return to the learning path by clicking the path name in the breadcrumb at the top of the page.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

web personalization

Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.