Idea Guru

As an Idea Guru we’ll help you learn strategies to align experimentation goals with business goals, use metrics to help drive future experimentation ideas, define problem statements, and craft effective data-drive hypotheses.

Concepts addressed in this certification:

  • Foundations of experimentation cycle and program structure
  • Aligning experimentation goals with business goals
  • Connecting revenue to experimentations
  • Primary, secondary, and monitoring metrics
  • Using direct and indirect data to develop experiment ideas
  • Defining problem statements
  • Crafting hypotheses using the Problem > Solution > Result framework
  • Prioritizing ideas with a defined framework
  • Best practices for managing hypotheses
  • Documenting and collaborating on hypotheses in Optimizely Program Management
  • Best practices for creating business requirements documents
  • Defining experiment components: Pages, Events, Audiences
  • Basic experiment QA using the Previewer

For those who prefer to follow a study-guide instead of reviewing eLearning, we also offer this study guide which provides you articles and other content designed to prepare you for the certification exam.

The certification exam can be accessed at Idea Guru Level 1 certification.

30 mins
Course

Setting Up Your Experimentation Program Structure

This course will teach you the various ways an experimentation program structure can be set up, as well as which individuals should be involved and what various teams might look like.

30 mins
Course

The Experimentation Cycle

Experimentation is an iterative cycle. Learn how to develop processes for your experimentation program and improve your optimization methodology.

30 mins
Course

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

30 mins
Course

Where Should You Experiment?

Figuring out where to experiment is hard. In this course, you will learn how to use existing site analytics to create high impact tests relevant to your industry.

30 mins
Course

Leverage Data to Drive Experiments

Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.

30 mins
Course

Solving Problems That Matter

Use your data to identify the problem that matter to your business, and then generate effective solutions to address these problems.

30 mins
Course

Create a Testing Roadmap

In this course, you'll learn how to define your primary and secondary metrics and create roadmap of future experiments.

30 mins
Course

Write an Effective Hypothesis

At the heart of the scientific method is the hypothesis. Using the framework presented here, you'll learn how to write effective hypotheses for your experiments.

30 mins
Course

Prioritize Your Experiments

In this course, you'll develop a prioritization framework to ensure you are focusing on the most impactful experiments.

Certification Exam

Once you've completed the above courses, you are ready to test for the certification. Please visit the Idea Guru Level 1 exam.

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