Generate Ideas for Experiments

In the courses below, learn how to generate ideas for experiments that move metrics important to your business. Once you've identified opportunities for improvement, build an effective hypothesis that maximizes your impact.

Great Idea

Earn this badge by completing all of the courses in the Generate Ideas learning path.

strategy 30 mins
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Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

strategy 45 mins
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Leverage Data to Drive Experiments

Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.

strategy 45 mins
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Solving Problems That Matter

Use your data to identify the problem that matter to your business, and then generate effective solutions to address these problems.

strategy 30 mins
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Where Should You Experiment?

Figuring out where to experiment is hard. In this course, you will learn how to use existing site analytics to create high impact tests relevant to your industry.

strategy 30 mins
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Write an Effective Hypothesis

At the heart of the scientific method is the hypothesis. Using the framework presented here, you'll learn how to write effective hypotheses for your experiments.

strategy 30 mins
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Building an Experimentation Culture

How can you tap into the collective mental power of your organization to drive experimentation? In this course, we'll give you some ideas to transform your culture.

New Courses

product

Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!

results

Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?

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Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?

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Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!