Generate Ideas for Experiments

In the courses below, learn how to generate ideas for experiments that move metrics important to your business. Once you've identified opportunities for improvement, build an effective hypothesis that maximizes your impact.

Great Idea

Earn this badge by completing all of the courses in the Generate Ideas learning path.

strategy 30 mins
0%
Course

Align Experimentation to Your Business

The best experimentation programs align closely with the goals of the business. Learn how in this course.

strategy 45 mins
0%
Course

Leverage Data to Drive Experiments

Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.

strategy 45 mins
0%
Course

Solving Problems That Matter

Use your data to identify the problem that matter to your business, and then generate effective solutions to address these problems.

strategy 30 mins
0%
Course

Where Should You Experiment?

Figuring out where to experiment is hard. In this course, you will learn how to use existing site analytics to create high impact tests relevant to your industry.

strategy 30 mins
0%
Course

Write an Effective Hypothesis

At the heart of the scientific method is the hypothesis. Using the framework presented here, you'll learn how to write effective hypotheses for your experiments.

strategy 30 mins
0%
Course

Building an Experimentation Culture

How can you tap into the collective mental power of your organization to drive experimentation? In this course, we'll give you some ideas to transform your culture.

New Courses

results

Analysis in Program Management

In this course, you'll learn how to use Program Management to more effectively analyze the results of your experiments and iterate out into new experiment ideas.

product

Team Functionality

In this course, you will learn how to set up and manage your team in Program Management.

product

Selecting and Prioritizing Experiments in Program Management

In this course, you'll learn how to use Optimizely's Program Management to help you with ideation and planning for your experiments.

product

Using the Optimizely X Full Stack product

In this course, you will learn how to create an experiment, feature flags and feature rollouts using the Optimizely X Full Stack product.