Generate Ideas for Experiments
In the courses below, learn how to generate ideas for experiments that move metrics important to your business. Once you've identified opportunities for improvement, build an effective hypothesis that maximizes your impact.
Earn this badge by completing all of the courses in the Generate Ideas learning path.
The best experimentation programs align closely with the goals of the business. Learn how in this course.
Learn to explore data from your analytics, heat maps, and other tools to take your experimentation program to the next level.
Use your data to identify the problem that matter to your business, and then generate effective solutions to address these problems.
Figuring out where to experiment is hard. In this course, you will learn how to use existing site analytics to create high impact tests relevant to your industry.
At the heart of the scientific method is the hypothesis. Using the framework presented here, you'll learn how to write effective hypotheses for your experiments.
How can you tap into the collective mental power of your organization to drive experimentation? In this course, we'll give you some ideas to transform your culture.
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!