Quiz: How Much do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

“Clicks on the CTA” is an example of a(n):

  • Experiment goal
  • Company metric
  • Hypothesis
  • Secondary metric

Ideas for experimentation should NOT be based on:

  • Business goals
  • Website analytics
  • Intuition
  • Visitor feedback

Why are goal trees useful?

  • Goal trees allow you to see exactly how much revenue you are getting from an experiment.
  • Goal trees allow you to organize the metrics that feed into your company’s goals.
  • Goal trees allow your team to preview experiments within Optimizely X.