Building an Experimentation Culture


No matter what great ideas you have, no matter how well you plan, your optimization program needs the assistance and support of the rest of your organization in order to achieve success. Learning how to leverage resources across all areas of business will help inform and strengthen your optimization, and having the informed support of people across the company will help ensure it thrives.

In this course, you'll learn how to answer the following questions:

  1. What impact can the talent across your organization to have on the ideation process?
  2. How can you encourage ideas from employees?
  3. Who should you consult to contribute hypothesis ideas?
  4. How do you conduct effective idea generation meetings?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!