Leverage Data to Drive Experiments
Knowing how to read and utilize your analytics is the cornerstone to effective experimentation. Analytics offer insight into your visitors' preferences and behaviors that help you find problems they're having with your app and website.
In this course, you'll learn how to answer the following questions:
- How can customer feedback and analytics inform your hypothesis?
- What benefits are there to analyzing data prior to building your experiment?
- What can analysis teach you about which pages might be best for experimentation?
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!