Leverage Data to Drive Experiments


Knowing how to read and utilize your analytics is the cornerstone to effective experimentation. Analytics offer insight into your visitors' preferences and behaviors that help you find problems they're having with your app and website.

In this course, you'll learn how to answer the following questions:

  1. How can customer feedback and analytics inform your hypothesis?
  2. What benefits are there to analyzing data prior to building your experiment?
  3. What can analysis teach you about which pages might be best for experimentation?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!