Challenge: Reading Analytics

In this challenge, you'll be asked to review a funnel analysis and make some judgments about what the optimization team should experiment on based on the report. Select what you feel to be the best approach in each situation and then select "submit" to check your answers.

Funnel Report Graph

Which page likely does not need optimization first?

  • Flight Options
  • Passenger Details
  • Homepage
  • Payment Page

Which page should likely be optimized first?

  • Homepage
  • Book Flight
  • Flight Results
  • Payment Page

Why should this page be optimized first?

  • Because it's the first thing visitors see
  • Because it's the most vital page in the funnel
  • Because it's directly tied to increasing revenue
  • Because it has the highest exit rate