Now that you’ve reviewed your analytics and identified possible issues, let’s return to that data and consider what problem you want to focus on. Do you want to try to address a high bounce rate? Do you want to try to increase conversions from mobile customers? Start by looking at the problems you consider most obvious. Select 3 to 5 of the most glaring issues you found, and write them down in succinct statements in the format we set in the lesson. And don’t forget to include the data that shows this is a problem!
Hold on to these. We’ll use them again in the near future as the basis for our hypotheses.