Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Which of these is an effective problem statement?

  • Our market analysis suggests that 70% of young adults leverage mobile platforms, so we need to change our mobile platform to appeal to younger visitors.
  • People don’t seem to be finding our website using search terms that should be associated with our product, because we’re not seeing any users come to our website who are searching for these terms.
  • Users don’t understand the page categories on our website because they hit our main page and immediately drop off.
  • Since only 12% of users are leveraging search filters on our site, far below average in our market, so users are likely not seeing our search filters.

Delano works for a travel site that offers bundled flights, hotels, and car rentals. He’s discovered that most people are coming to the website and using it to comparison shop, but they’re only buying one of the three products. Delano thinks that they’re not properly informing visitors of the discounts and thinks that showing a preview of the lowest-price bundle above the search results will influence more people to buy all three products. In order to build his hypothesis, what else does he need?

  • He needs to decide what the result of running the experiment will be.
  • He needs to fully identify the problem.
  • He needs to establish what his proposed solution will be.
  • He needs to decide how to format the bundle offer on the page.

Why are Solutions Maps useful?

  • They document all your goals and metrics that impact them
  • They give you the chance to prioritize potential solutions to a problem
  • They establish a path from a problem to a solution
  • They help you imagine all the strategies that can impact a goal

Celeste works for Attic and Button’s marketing team. She’s noticed an issue with visitors dropping off after running a search for a product. In order to build an effective hypothesis, what else does she need to do?

  • She needs to continue researching and see if she can find any factors that may contribute to the dropoff so she can establish a hypothesis based on as much information as possible.
  • She needs to come up with a good solution for the dropoff so she can build the hypothesis and experiment to see if it gives her a good result.
  • She needs to research and brainstorm some solutions to the problem to build the hypothesis and run the experiment. When the experiment reaches statistical significance, she can analyze the result and decide if she needs to iterate into another experiment.
  • She needs to come up with a solution and predict the result to build the hypothesis so that when she runs the experiment, she can gauge what success looks like.