Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.
Which of these is an effective problem statement?
Delano works for a travel site that offers bundled flights, hotels, and car rentals. He’s discovered that most people are coming to the website and using it to comparison shop, but they’re only buying one of the three products. Delano thinks that they’re not properly informing visitors of the discounts and thinks that showing a preview of the lowest-price bundle above the search results will influence more people to buy all three products. In order to build his hypothesis, what else does he need?
Why are Solutions Maps useful?
Celeste works for Attic and Button’s marketing team. She’s noticed an issue with visitors dropping off after running a search for a product. In order to build an effective hypothesis, what else does she need to do?