Where Should You Experiment?


Identifying a problem is only helpful if you can see a path to solving it. Knowing the most effective places to run experiments will help ensure that they give you the best possible information about your visitors.

In this course, you'll learn how to answer the following questions:

  1. What types of pages are best for experimentation?
  2. How do you find elements on a page that should be experimented on?
  3. How do you analyze what changes should be made in an experiment?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!