Quiz: How Much do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Edina is considering a number of potential pages for her first experiment. Of the pages listed, which is likely to get results quickest?

  • Order confirmation page
  • Search results page
  • Shopping cart summary page
  • Homepage

Pablo wants to test changes on a low-traffic page. What do you suggest?

  • He shouldn't waste time on low-traffic pages.
  • He should run the experiment anyway, even though it may take a long time to reach signifiance.
  • He should test changes on higher-traffic pages up the funnel to see if they solve the problem identified on the low-traffic page.
  • If the page is low-traffic, he should probably just delete it.

Which page elements are good candidates for experimentation?

  • The rail
  • Headlines
  • CTA
  • All of the above