Implement the Snippet for Optimizely X


If this is your first time using Optimizely, you'll need to add a small snippet of code to the < head > tag of your site's code in order to start experimenting! In this course, we'll teach you how to add the snippet correctly.

In this course, you'll learn how to answer the following questions:

  1. What is the Snippet?
  2. How do I implement the snippet correctly?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!