Prepare Your Site for Optimizely X


Whenever you play a game, you have to set up the pieces in the right order first. In the same way, you need to ensure that your site or app is aligned so that it will work best with your software. Preparing everything before diving into experimentation will set you up for success.

In this course, you'll learn how to answer the following questions:

  1. What are pages and how do I implement them?
  2. What are events and how do I add them?
  3. What are audiences and how do I create them?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!