Challenge: Answering Leon's Questions
Leon, one of the stakeholders for Johanna’s projects, wants to be sure that they’re tracking revenue to prove the impact of her experimentation on the company’s bottom line. He’s asked Johanna for a quick face-to-face meeting to help him understand how Attic and Button can use revenue tracking to show the impact experimentation is having on revenue. Why don’t you try sitting in Johanna’s chair and see if you can field Leon’s questions?
Thanks for meeting with me. I want to be sure this experimentation actually makes the splash we claim it’s making. You said in your last team meeting that revenue can’t be our primary metric in experimenting. I don’t understand that. Our primary goal as a business is revenue; why can’t we make that our experimentation goal?
I’ve heard a little bit about the revenue tracker, but don’t know much about how it works. What exactly does it do?
How will we be able to track and categorize our revenue for analysis?