Learn Something New: Tracking Revenue

You'll be experimenting with a variety of metrics, but the metric that your organization is ultimately most interested in is revenue. And while you need to focus your experimentation on direct actions made by visitors, Optimizely allows you to track and correlate the impact that your experimentation is making on your revenue with the revenue tracker. This video will show you how to use the revenue tracker to help build evidence of your success that correlates directly to your organization's growth.