Learn More: How to Create Pages

Pages are URL patterns that you'll use to tell Optimizely where to run campaigns and experiments on your site. Use them as templates, or for a single experiment or campaign.

To set up your pages:

  1. Navigate to Implementation > Pages.
  2. Select New Page.
  3. Name your page.
  4. Select the page type from the dropdown menu.

Single URL targets a single web page where you want to change the experience, like your homepage. A set of URLs targets a group of web pages that share the same template, like all product detail pages on an e-commerce site. Global targets all web pages with the Optimizely snippet to change elements that appear on all pages, like a navigation menu.

  1. Use URL Match Types to set the URL. Click Test URL(s) to confirm that the pattern you specified matches your URL.
  2. Select the activation mode from the dropdown menu.

If the page can't be identified by a unique URL, select Manual. This generates code that you or your developer can place on your site. Our developer docs have more information about how to implement this code.

  1. Click Save Page.

Congratulations! You created a page you can add to any experiment!