Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.
What is one thing a losing variation teaches before you even analyze your results further?
How does a losing experiment help you in the long run?
- It saves you money by keeping you from investing in revisions that will fail to increase lift
- It allows you to keep customers who may have navigated away from your site or app if you'd implemented the changes
- It gives you the opportunity to pursue new ideas
- It can be used, in combination with your winning experiments, to create a complete profile of visitors’ preferences
How is the hypothesis most useful in a losing variation?