Statistics are the cornerstone of every metric in business. Understanding how they're accumulated and how they work, even when you have an engine that does it for you, equips you with knowledge that can inform the way you build experiments. A basic understanding of how statistics are calculated and where they're drawn from will help you build more effective experiments and more realistically estimate how long it will take to see results.
In this course, you'll learn how to answer the following questions:
- What is statistical significance and how does Optimizely guarantee results?
- What do I need to know about the stats engine?
Learn how to set up your Optimizely X account for Personalization and build your first campaign!
Once you've interpreted your results, why not share them with others to invest in long-term success for your program?
How can you make more impactful changes to ensure that your next experiment will be statistically significant?
A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!