Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Who is often most neglected when results are shared (even though they’re incredibly important to share to)?

  • Developers
  • Customer service
  • Design and QA
  • Executive stakeholders
  • Marketing

When sharing results, what do you include?
1- Hypothesis and what inspired it
2- Experiment construction (including number of variations)
3- Why you’re conducting the experiment
4- Percentage lift or loss compared to original
5- Lessons learned - how to understand and interpret results
6- How results contribute to overall KPI

  • All of the above
  • None of the above
  • 2, 3, 4
  • 1, 2, 3, 4, 5

How should you share inconclusive results with your organization?

  • Segment results to help your organization understand any insight you received from the experiment and guidance on how to iterate from there.
  • It’s usually best to not share most inconclusive results unless you’re confident you can iterate them out into a new experiment.
  • Acknowledge the inconclusive result and mention that you will never run an experiment like this again