Understand the Results Page


You can't get a long-term benefit from your experiment and iterate it out into new development if you don't analyze and understand your results. To understand your results properly, you need to know how to read the results page. Properly reading the results page will also give you the tools to decide when to declare an experiment inconclusive and will give you clues about how to move forward from a loss.

In this course, you'll learn how to answer the following questions:

  1. What information do I have available to me on the results page?
  2. What am I looking for in my data?
  3. What insights can I glean from these results?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!