Quiz: How Much do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

What should your first step be after achieving a winning variation?

  • Decide how to iterate the results into a new experiment
  • Segment the results to ensure it’s a win across the board
  • Evaluate the results to better understand why it was a winner
  • Implement the results

How does a hypothesis help you manage a winning variation?
1- It helps you effectively iterate out into new experiments
2- It helps you understand your results more easily
3- You can know exactly why your experiment won by looking at your hypothesis
4- It gives information about who should be involved in implementation

  • 1, 2
  • 2, 3, 4
  • 3, 4
  • 1, 2, 3, 4

You experiment for __, not just for lift.

  • Experience
  • Learning
  • Data
  • Practice

What is the most efficient way to ensure that winning experiments are implemented in a reasonable timeframe?

  • Keep your developer informed about the experiment, including its projected completion dates, so the developer can plan for implementation of a winner.
  • Enable open communication both internally on your team and across the business about the content and progress of your experimentation so that all your resources know what’s going on.
  • Ensure that the developer and graphic designers understand exactly how to implement winning variations.
  • Loop all relevant departments into each planning meeting--try to get at least one representative from every impacted group into your planning meetings so they understand timeframes and what you need from them.