Challenge: Addressing Adam's Questions

Imagine you’re working with the internet marketing team to start experimenting. You’ve begun setting up your experiments and are holding your weekly meeting with your team to make sure you have everything in order to run your experiments. Your developer, Adam, has a few questions for your team about how to set up your first experiments. Let’s see if you can figure out how to effectively address his questions.

How are we going to protect our Optimizely account? The information we’ll gather will be really valuable and we don’t want it to be vulnerable. (Three of these choices are correct. Select the choice which is incorrect.)

  • Two-step verification
  • Encrypted website URLs
  • Single sign-on
  • Password expiration settings

Since we have separate staging and development environments, do we need to have separate snippets for each environment?

  • Yes, we’ll need to be sure we have snippets for both environments.
  • Yes, and we’ll also need separate projects for each environment as well.
  • No, the snippets should work for both environments.
  • No, we won’t need a separate snippet for each environment, but we will want to be sure they’re bundled into separate projects.

Since our website has multiple origins, can we track visitor behaviors from all of them, or do we have to focus on one at a time for experimentation?

  • Yes, we can easily track visitor behaviors from multiple origins. That capacity is already activated by default in Optimizely.
  • Tracking visitor behaviors from multiple origins is possible, but it’s not something we can accomplish on our end. We’ll need input and help from Optimizely to set that up.
  • Unfortunately, Optimizely can only track events from the same origin, so we’ll have to run multiple experiments to account for each origin.
  • It’s not the default protocol, but we can enable cross-origin targeting to track behaviors across different origins.

The EU and other countries require that we anonymize visitors’ identities. Can we do that with Optimizely?

  • Yes, but a project owner can only do this on a project-by-project basis. The IP addresses will be anonymized in results, but will still be stored in full elsewhere in case we need to retrieve them for legal purposes.
  • Absolutely. Project owners can anonymize IPs for their individual projects, or administrators can do so for the entire account.
  • An administrator can do this in Optimizely by removing the last block of a visitor’s IP address either by project or by account. The full IP address won’t be stored anywhere.
  • Anyone with administrative access can elect to anonymize IPs on the entire account, but this setting can’t be changed later, so you will want to be sure that this is the way you want to handle IP anonymization.