Learn More: Build an Experiment with Optimizely X

Optimizely makes it easy to experiment on your site. Use the Editor to design variations, define where the experiment runs and who sees it, set events to measure success, and QA. Once your experiment looks and works the way you'd like, publish it live to the world!

How to create an experiment:

  1. First, navigate to the Experiments dashboard. Click Create New.
  2. Select Experiment from the dropdown.
  3. Name the experiment.


Check out this checklist to make sure you set up your experiments correctly.