In real estate, it's believed that potential buyers decide whether they want a property within the first 90 seconds of seeing it. A similar principle applies to your website or app: visitors tend to make decisions about your organization based on their first experience on your digital doorstep, which means you'll want to make new variations of your landing page. But can you run one experiment to different URLs? Yes you can! This type of experiment is known as a redirect experiment, and it's one of the most popular experiment types you can run. This video will show you how to set one up.