Practice: Create a Variation

Consider an experiment you could run right now for your own business. On a piece of paper, list out the changes you would make using the visual editor.

For example:

I have a hypothesis that making the call to action on Attic & Button's product detail pages more clear and obvious will increase our conversions.

To do this I will:

  • Move the CTA button to directly next to the image of the product
  • Change the color of the CTA button to pop on the page

Once you've completed this task, take these actions in your own Optimizely account using what you learned in the "Create a Variation" video.