Launch Experiments with Optimizely Classic

In this course, learn how to launch a web experiment using Optimizely Classic.

In this course, you'll learn how to answer the following questions:

  1. How do I create a variation?
  2. How do I set up goals?
  3. What is URL targeting?
  4. How do I select an audience?
  5. What is traffic allocation?
  6. How do I QA my experiment?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!