Quiz: What Did You Learn?

Now that you’ve had a chance to learn more about this topic, let’s review what you should have learned with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

What challenge are you likely to encounter first as you start to build your experiments?

  • Scheduling engineering and design resources
  • Communicating with marketing
  • QA on website changes
  • Getting buy-in from the executive team

When starting an experimentation program, communicating with stakeholders can be challenging. How do we recommend you get started?

  • Schedule meetings when it seems necessary
  • Implement a standing team meeting on a regular basis.
  • Designate one person as the primary stakeholder
  • Blast out an email when necessary

What is the primary reason for engaging the entire company in an experiment idea competition?

  • To make them aware of the optimization process and encourage them to view it positively
  • To gather ideas from all areas of the company
  • To prevent an “idea drain” from inside your team
  • To allow the rest of the company to feel engaged in the optimization process