Create a Testing Roadmap


Experiments have lots of moving parts that will involve people throughout your organization, even if you are lucky enough to have a dedicated optimization team. Creating a roadmap or backlog will help you coordinate all the resources you'll need over the course of your experiment and help you plan and effectively run multiple experiments at once.

In this course, you'll learn how to answer the following questions:

  1. How do you create a meaningful timeline for running your experiments?
  2. What tools can you use to manage your roadmap?
  3. How can you manage simultaneous experiments?
  4. How can you establish a process that prioritizes your experiments automatically?

New Courses


Build a Personalization Campaign in Optimizely X

Learn how to set up your Optimizely X account for Personalization and build your first campaign!


Share your Results with Others

Once you've interpreted your results, why not share them with others to invest in long-term success for your program?


Take Action on Inconclusive Variations

How can you make more impactful changes to ensure that your next experiment will be statistically significant?


Take Action on Losing Variations

A losing variation can sometimes feel disheartening, but take comfort in knowing you've tapped into something your visitors care about!