Quiz: What do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

Why is a roadmap important?

  • It establishes what you're experimenting on
  • It gives a timeline of experimentation
  • It indicates stakeholders and dependencies
  • All of the above

Why are secondary metrics important?

  • They give insight and connection to the overall business goal
  • They need to reach statistical significance before your experiment ends
  • They act as a “backup check” on the success of your experiment
  • They show you how drop-offs impact your primary metric

To determine how long an experiment will need to run to achieve statistical significance, you need to know your_.

  • Conversion rate
  • Experiment complexity
  • Sample size
  • Service timeline