Quiz: What do You Know?

Before we start, let’s see what you already know with a short quiz. Select the best response to each question. When you've answered all the questions, select the submit button to check your answers.

When prioritizing experiments, the highest priority experiments should be:

  • High Impact, High Effort
  • Low Impact, High Effort
  • High Impact, Low Effort
  • Low Impact, Low Effort

Prioritization should be focused on:

  • The experiments that generate the most excitement
  • The experiments that will have the most impact on the bottom line
  • Dispassionate evaluation of the experiment’s impact and effort
  • Marketing priorities for website and app performance

Janet is launching her experimentation program and is trying to determine how to prioritize her experiments. She has design resources available to her, but they’re split between her department and a few others in the company. How will this impact her prioritization?

  • It won’t have an impact on prioritization
  • She will want to set any experiments requiring design resources at a higher effort since her design people are less available
  • She will want to set any experiments requiring design resources at a higher impact so that the design resources know to prioritize them
  • She will want to lobby for resources dedicated to experimentation so she can adequately assign priorities and ensure her experiments can be run and implemented smoothly