Rollouts Path

In this path, we will cover both the strategies around using features flags, as well as the basic technical how-tos to build and launch new features behind a feature flag in Optimizely's free Rollouts product.

Concepts addressed in this certification:

  • What feature flags are
  • Strategies for where they can be used
  • How they can be used in your development processes
  • Steps to build a feature flag
  • How to manage user IDs
  • How to create and manage environments
  • How to build and work with audiences
  • How to QA and test the feature flag
  • How to roll the feature out and back

The certification exam can be accessed at Rollouts Level 1 certification.

30 mins

NEW! Strategies for Using Optimizely Rollouts

Optimizely Rollouts is a free feature flagging solution development teams can use to roll out features confidently, target key audiences, and easily roll back poor performing features. This course offers insights to the benefits of feature flags and where they can be used in development workflows.

45 mins

NEW! Create Feature Flags with Optimizely Rollouts

Optimizely Rollouts uses feature flags to separate code deployment from feature launches in your environments. This course focuses on the basic technical aspects of building and using Optimizely's free feature flags to roll out features confidently, target key audiences and easily roll back poor performing features.

roll out, rollout, feature, flag, free

Certification Exam

Once you've completed the above courses, you are ready to test for the mini-certification. Please visit the Rollouts Level 1 exam.

New Courses


UPDATED! Information on the Results Page

In this course we'll introduce you to the information available on Optimizely's Results page.

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Personalization Overview and Strategy

In this course, you will learn various ways of personalizing a website, as well as review best practices for utilizing personalization strategies.


Building Adaptive Audiences in Optimizely Web

In this course, learn about Adaptive Audiences, how to use it, and how it allows you to deliver relevant experiences based on visitor interest.

full stack

Optimizely Full Stack: Technical - Build a Feature

In the first part of our series of how-to courses, you will learn the initial steps to implementing full stack, including installing the SDK and becoming familiar with the datafile, then learn how to build your first feature.