Out-experiment. Outperform.

Royal Lancaster, Lancaster Terrace, London W2 2TY, UK

Winning the hearts and minds of digital-first customers

Join the leaders of the digital future

Opticon19 Europe brings together the world's leaders in digital experience optimization. Opticon19 Europe creates opportunities to gain the knowledge, connections and inspiration to inject new momentum into your experimentation journey - whether you’re just starting out or moving to the next level. Pre-register now and learn to navigate the digital future at Opticon19 Europe.

Event speakers

As co-founder and CTO, Pete Koomen guides the technology vision behind Optimizely’s Experimentation Platform, ensuring businesses have access to the tools they need to test their assumptions and respond quickly to ever-changing market dynamics and customer expectations. Pete co-founded Optimizely with Dan Siroker in 2009 after spending three years as a product manager at Google, working on the Google App Engine and other projects.

Pete Koomen

Co-founder & Chief Technology OfficerOptimizely


Professor Stefan Thomke of Harvard Business School, an authority on the management of innovation, has worked with US, European and Asian firms on product, process, and technology development, organizational design and change, and strategy.

Professor Thomke’s research and writings have focused primarily on the process, economics, and management of business experimentation in innovation. He is a widely published author with more than one hundred articles, cases and notes published in books and leading journals.

Stefan Thomke

William Barclay Harding Professor of Business AdministrationHarvard Business School


As Senior Director of Product Management at Optimizely, Jon Noronha is responsible for leading a team of Product Managers to discover new ways for companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Jon coordinated engineering teams across Seattle and Beijing to rethink visual search at Microsoft. As part of Bing’s Image Search team at Microsoft, Jon worked at the intersection of machine learning, distributed systems, and image processing and learned the power of usability studies, quantitative analysis, and constant A/B testing. Jon has a bachelor’s degree in Computer Science from Harvard University.

Jon Noronha

Senior Director, Product ManagementOptimizely


Sebastiaan is in the software industry for 17 years and is responsible for Optimizely’s progress and execution in the EMEA region. Before joining Optimizely, Sebastiaan was responsible for the European Business at Exact Software, a leader for cloud accounting and ERP solutions.

Sebastiaan de Jong

Vice President of EMEA regionOptimizely


Owen leads digital experimentation at H&M online, driving a culture of data driven decision making. With almost 10 years experience within fashion retail, during the last 5 years he has been leading a team, using experimentation, web & visual analytics to optimise user experiences across the digital user journey globally.

Owen Roberts

Conversion Rate Optimization LeadH&M


Grazia’s daily mission is to optimize the digital experience of KLM’s customers (and increase KLM’s turnover) using data-based insights. Moreover she is the team’s expert on A/B testing and actively promotes experimentation within the digital department. Grazia has been working at KLM Digital for 5 years. In her previous jobs within KLM she was responsible for the planning and optimization of flights, maintenance, airport slots and cabin crew.

Grazia Arboleo

Optimization Manager - Customer Insights & AnalyticsKLM Royal Dutch Airlines


Megan is the Senior Director of Global Product Management at Delivery Hero SE, a global portfolio of food delivery applications in 30+ countries. She focuses on driving global growth through experimentation, data literacy, customer segmentation, and qualitative customer research. Before joining Delivery Hero, she spent 6 years in progressive front-end UI and product leadership roles at Gap, Inc. She has recently relocated to Berlin, Germany after 34 years in San Francisco and enjoys exploring her new city in her spare time.

Megan Wade

Senior Director of Global Product ManagementDelivery Hero


Luís is currently the Principal Product Manager - Experimentation at Farfetch, promoting a Test & Learn Center of Excellence across the company, guaranteeing it is accurate, scalable, hypothesis-driven and customer-centric. Luís started as a software engineer but quickly saw the necessity to understand how users interacted with products, leading him to being responsible for the end to end customer journey and experience.

Luís Trindade

Principal Product Manager - ExperimentationFarfetch


Michael is responsible for experimentation and user research for robinson.com and magiclife.com. Passionate about learning in all areas, he began as a conversion optimiser and has benefited from his experiences as a digital analyst, project manager and software developer.

Michael Richter

Conversion Optimisation & User Experience Manager TUI


Dylan is the User Experience Lead at Cancer Research UK. His team helps the organisation to provide products and services that answer the needs of beneficiaries, supporters and employees. They have made a huge contribution to improvements in comprehension, findability and accessibility of patient information, and increased engagement and conversion on fundraising products.

Dylan Bartlett

User Experience LeadCancer Research UK


Wouter Jansen helps driving the experimentation program at Dutch Railways and helps out several of the online teams to continuously improve the website in a data-driven way. He’s passionate about experimentation but even more so about engaging with the end-user to create products that create actual value for them.

Wouter Jansen

Product Owner Conversion OptimizationDutch Railways


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Discover the best of London when you stay at the Royal Lancaster Hotel. Enjoy a 20% discount on your stay in the Royal Lancaster Hotel if you book online with promo code OPTICON19. You can also send an email using the same promo code to book@royallancaster.com.

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