Tealium revolutionizes today’s digital businesses with a universal approach to managing customer data across web, mobile, offline and IoT. With the power to unify data from a single source of truth, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences.
Optimizely's integration with Tealium AudienceStream allows you to use visitor data collected by AudienceStream and use it to create Audiences in Optimizely. From there, you can run targeted tests and personalization campaigns based on real-time data points such as cart abandonment, product interest, and content engagement.
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