Enable everyone to improve every web experience
Optimizely X Web Experimentation is the easiest and most powerful way to run experiments across your website.
Experiment to uncover customer insights and create high-performing experiences
Run more experiments
Optimizely X Web Experimentation is the world's most powerful front-end A/B and multi-page experimentation product. It was built for the enterprise, with industry first features like Exclusion Groups you can now run multiple experiments on the same page simultaneously.
Your website is evolving, your experimentation platform should too
Optimizely X is designed for the modern web with features like Support for Dynamic Websites. So, whether you have a single page application or dynamic content, you now also have a platform designed to simply work with your site out-of-the-box.
Finally a product that’s built for the whole team
Empower business users and marketers with an easy to use visual editor; get developers involved with extensions, robust APIs, and custom code flexibility. Now your whole marketing team can collaborate in one place.
Experimentation is a competitive advantage
The Harvard Business Review reports that "If you want to gain a competitive advantage, your firm should build experimentation capability and master the science of conducting online tests."Find Out More
A solution designed to delight every customer
Create with clicks, not code
Brainstorm ideas and create them as experiments without relying on developer help using Optimizely’s industry-leading visual editor.
Target optimized experiences
Deliver an experiment variation to visitors and users by ad campaign, geography, cookies, or a variety of other dimensions.
Discover visitor insights
Segment test results by device, browser, campaign, or another custom segmentation to uncover key insights.
The world’s leading brands trust Optimizely to power their customer experiences.
How can web experimentation impact your business?
The Big Book of Experimentation
Discover 35+ winning experiment ideas that are generating millions in revenue.
Experimentation: The What & How of Digital Competitiveness
Learn the benefits of experimenting at scale from this original research report from the Harvard Business Review.
Experimentation Maturity Model
This assessment is the starting point to understanding your organisation’s capabilities and will set you on the path to building a high-performing program.