Atlanta MeetUp: Using Experiments to Launch New Products

Co-hosted by: FullStory Logo

Leading organizations use experimentation to de-risk launches and understand customer behavior

While more organizations are adopting experimentation, it's often uneven across and within organizations, and many companies struggle with starting or expanding experimentation. Companies miss important opportunities for experimentation or experiments suffer from implementation and interpretation challenges. How do you get started, and how do you create a culture of experimentation among all competing business priorities?

Hear from a panel of digital product, design, and growth leaders about how they:

  • Decide the metrics that matter most
  • Understand the value of experimentation to launch new products
  • Incorporate different types of data into product development

Event Details

Date: Tuesday, June 4

Time: 6:00 PM - 8:00 PM

Location: MailChimp HQ

Address: 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308

Tuesday, June 4 at 6:00 PM

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Atlanta MeetUp Speakers

Willie Tran

Product Manager, Growth

Mailchimp

Robin Pam

Director, Product Marketing

HD Supply

Jason Abdo

Senior Product Manager, Mobile

Optimizely

Erica Taylor

Product Marketing Manager

Bleacher Report