Product experimentation can help your team and company build the best version of your product possible. Not only is it crucial for decision-making, but it also helps your team and the stakeholders decide whether you should change directions. Building a culture of product experimentation is not easy and it might take years to accomplish, but with a clear roadmap and the right mindset, it’s possible for any company to get there. In this webinar, Pete Koomen, Optimizely's Co-Founder and CTO, has distilled seven lessons learned from some of the top product teams and high velocity experimentation cultures in the world -- Uber, Amazon, Facebook, Netflix, Booking.com -- so that any team can learn their secrets and drive success.
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Co-Founder and CTO, Optimizely
Director of Product Marketing, Optimizely
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