Indistractable: Nir Eyal Book Talk and Signing

How to Control Your Attention and Choose Your Life

"Being indistractable is the essential skill for our time." – Greg McKeown, author, Essentialism

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention, how do we get the best from technology without letting it get the best of us?

Join Optimizely, Product School, and Bay Area digital leaders and disrupters for a talk and signing of Nir Eyal's latest book, Indistractable: How to Control Your Attention and Choose Your Life, and learn how to master the skill of the century. Enjoy an evening of networking with your peers and hear from Nir, a former Stanford Graduate School of Business lecturer and author of Hooked and Indistractable, as he dissect the difficulties of staying on task in modern times and presents attention-strengthening strategies from his new book.

Space and books onsite are limited, so register today to save your spot and your signed copy of Indistractable.

Event Details:

Date: Wednesday, September 18

Time: 6:00 pm - 9:00 pm PT

Location: Optimizely HQ

Address: 631 Howard Street, Suite 100 San Francisco, CA 94105

Co-hosted By:

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Wednesday, September 18 at 6:00pm

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and (acquired by Spotify).

Nir attended The Stanford Graduate School of Business and Emory University.

Nir Eyal

Wall Street Journal Bestselling Author of “Hooked” and “Indistractable.”


Indistractable: Agenda

6:00 pm: Check-in & Networking

7:00 pm: Welcome

7:15 pm: Nir Eyal Presentation - Indistractable: How to Control Your Attention and Choose Your Life

7:45 pm: Q&A

8:00 pm: Networking

9:00 pm: Event Ends

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