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Big experimentation ideas: Media edition

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Get new media inspiration

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Experimentation isn’t just a chance to increase subscription rates. It's a chance to better understand your readers by testing everything--from different ways to increase ad revenue, to testing headlines, and even pricing algorithms.

Download this guide to get fresh testing ideas and inspiration from our industry-leading media customers such as BBC, The Wall St Journal, Sky and more.