Experimentation is a key strategy to driving digital growth. Product, marketing, growth, and engineering teams at top companies like Amazon, Netflix, and Google often cite a culture of experimentation as a key to their success. As these companies show, making experimentation successful is as much about culture as it is about technology. The top companies invest in people and process to ensure that cultural change takes root, and that data-driven decision-making becomes the norm.
At this Meetup, a panel of Atlanta-area growth and experimentation leaders will join Mailchimp, Cro Metrics, and Optimizely in a lively panel discussion to discuss their experimentation journeys, the challenges they've faced in building a culture of experimentation, and how they're continuing to push the envelope of digital experience optimization.
Check out the agenda below and come join us for an exciting evening:
5:30pm: Snacks, Drinks, and Networking
6:00pm: Intro from Cro Metrics
6:15pm: Panel on "Building a Culture of Experimentation"
7:30pm: Snacks, Drinks, and Networking
Address: Mailchimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA
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Vice President of OTT Products & Services at Turner Broadcasting System
VP of Growth and Head of the Direct to Consumer Lending Business, at GreenSky
Director of Growth, at MailChimp
Manager, Testing & Optimization at InterContinental Hotels
Director, Product Marketing at Optimizely
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