Creating a Data-Informed Culture on Your Product Team

Learn how product leaders at Mailchimp and Optimizely:

  • Use experimentation and insights to build products customers love
  • Create psychological safety for team members to fail fast and learn rapidly
  • Foster collaboration across Product, Analytics, Marketing, and Engineering teams

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Claire Vo is the Chief Product Officer at Optimizely, the world’s leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.

Claire Vo

Chief Product OfficerOptimizely


Lauren Schuman is the Director of Growth at MailChimp. In her free time, she's also the Co-Founder of ThinkFluency, an EdTech company that specializes in innovative digital products for teachers and students. As a customer-centric marketing leader with a passion for building best-in-class online customer experiences, she has spent the last 14 years driving growth for eCommerce and SaaS businesses of all sizes.

Lauren Schuman

Sr. Director of Product Insights Mailchimp

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