How to Scale Your Experimentation Program
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge will discuss his best practices for making CRO work at high velocity. He'll share key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
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Head of Conversion Rate Optimization, Intuit
Product Marketing Manager, Optimizely