Event: Embracing the value of product experimentation

How to stay ahead of the curve in product development

A successful Test & Learn culture is the decisive basis for success in digital transformation and digital product development. The sustainable development of a practical and customer-centric Test & Learn culture is a topic that is currently driving many companies and teams.

Join us for an invitation only breakfast session and learn how leading enterprises are harnessing the power of experimentation to increase feature adoption, user retention and to optimize the user experience.

Key topics to be discussed:

  • Building a culture of product experimentation across your business

  • How to demonstrate the value of the products released to customers using trusted experimentation data

  • Validating ideas before committing full cycles to make unproven products or features generally available

  • Looking ahead: How to move your experimentation program to the next level


  • Justina Nguyen, Developer Evangelist Lead, Optimizely

  • Aleksandra Vangelova , Product Owner, HelloFresh

  • Sophia Strohmeier , Senior Business Analyst, mobile.de

Register your interest to attend this invitation only event today.

Team Optimizely

Tuesday 21st January 2020, 09:00am - 11.30am CET

Event: Embracing the value of product experimentation
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Registration & Welcome
Coffee break & Networking

Event Details

Date: Tuesday 21st January 2020
Time: 09:00am - 11:30am CET
Location: Desgin Offices Berlin Unter den Linden
Address: Unter den Linden 26-30, 10117 Berlin


Justina is the Developer Evangelist Lead at Optimizely. Prior to joining Optimizely, Justina worked at Dashbot as a developer evangelist, where she educated people on analytics for conversational interfaces. She studied Business at U.C. Berkeley, Haas School of Business and is passionate about data visualization and pizza, occasionally both at the same time.

Justina Nguyen

Developer EvangelistOptimizely