Building a Technology Architecture for Experience Optimization
Modern digital experience optimization practices are emerging as a key strategic function for customer-obsessed businesses. The best firms are merging digital insights with experimentation and personalization to provide world-class experiences.
These leaders are integrating digital optimization capabilities to thrive against the competition. During this webinar, guest speaker James McCormick, Principal Analyst at Forrester, will review:
- The current state of experience optimization and why we must do better
- How leading companies are using experience optimization to gain a competitive advantage
- How to architect for digital experience optimization at scale
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Principal Analyst, Forrester
Director, Product Marketing, Optimizely