Building a Technology Architecture for Experience Optimization

Modern digital experience optimization practices are emerging as a key strategic function for customer-obsessed businesses. The best firms are merging digital insights with experimentation and personalization to provide world-class experiences.

These leaders are integrating digital optimization capabilities to thrive against the competition. During this webinar, guest speaker James McCormick, Principal Analyst at Forrester, will review:

• The current state of experience optimization and why we must do better
• How leading companies are using experience optimization to gain a competitive advantage
• How to architect for digital experience optimization at scale