Forrester: Must-Have eCommerce Features

The eCommerce industry has a well established standard of time-tested and widely adopted online features. By reading online news and industry publications and attending events, digital business professionals quickly learn from the successes and failures of their peers and then adopt what works.

However, digital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This 2019 Forrester report takes a prescriptive look at industry standards and opportunities for differentiation in a retail eCommerce experience.

Download it and learn:

  • How to attract and convert shoppers
  • Tactics to deter cart abandonment
  • Other areas to invest in such a customer service

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Forrester: Must-Have eCommerce Features
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