Pandemic Drives 13 Billion Downloads: How Developers Attract and Retain Gamers During Peak Demand

As the world has shut down, online gaming has picked up. There were a record 13 billion downloads of new games in Q1 2020. Online games provide an outlet for free time, a connection with others via social channels, and a rare source of live entertainment with eSports filling the void left by in-person competitions.

The challenge for game companies is how to attract and retain gamers and confidently ship quality products, during a time of peak demand.

This video shares trends in the gaming industry, strategies for increasing average revenue per user and user engagement, and addresses the key questions on the mind of the product managers and engineers creating today's hottest games: can we ship quickly and confidently, without bugs, and build games that our users will love.

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Pandemic Drives 13 Billion Downloads: How Developers Attract and Retain Gamers During Peak Demand
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