Optimizing the Checkout Process

How Hudson’s Bay leverages experimentation to create a customer-centric checkout flow

Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.

In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.

You’ll learn:

  • How to approach testing across the checkout funnel
  • How Hudson’s Bay prioritizes tests and earns stakeholder buy-in
  • Why Hudson’s Bay emphasises testing throughout the omnichannel experience

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Joanna Narbuntowicz

Senior Product Manager, Hudson's Bay

Mei Luo

Strategic Customer Success Manager, Optimizely

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