Personalized experiences allow organizations to engage better with their customers, build brand loyalty and ultimately increase revenue. Recognizing that the right experience is not the same for everyone and taking steps to personalize your customers’ experience is integral to business.
This eBook provides a step-by-step guide to starting a personalization campaign. Our goal is to give you a foundational tool set for thinking about creating personalized experiences. It is software agnostic, so it can help guide your personalization strategy regardless of the software you are using to personalize.
To understand how Experimentation and Personalization can work together, check out this additional resource, and how leading UK fashion brand Missguided are putting this into practice to drive fashion forward.
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