Building a Culture of Experimentation with IBM and Optimizely
Join us at the Optimizely New York office for an evening of talks on how to build a culture of experimentation across marketing and product organizations.
Learn how IBM scaled their experimentation program to thousands of experiments per year. Suman Patnaik, A/B Testing and Personalization Lead at IBM, will walk through how IBM built a center of excellence and created an experimentation culture with five thousand marketers to innovate faster.
Also, hear from the Optimizely product development team about how Optimizely has embraced experimentation internally to build better products and empathize better with their customers.
6:00PM - Networking and light bites
6:30PM - Introduction from Jon Noronha at Optimizely
6:35PM - Presentation from Suman Patnaik, A/B Testing and Personalization Lead at IBM
7:00PM - How to Choose the Right Metrics from Jon Noronha, Director of Product Management at Optimizely
7:15PM - Experimenting at Optimizely from Asa Schachar, Engineering Manager at Optimizely
7:30PM - Q&A & Networking
Address: 119 Fifth Avenue, 7th Floor, New York, NY 10003
Stick around after Suman's talk -- our engineering and products teams will be answering questions and chatting about how to get started with Optimizely and how to build a culture of experimentation within your own organization.
Food, wine, and beer will be served!
Thursday, September 27th from 6pm to 8pm EST
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A/B Testing and Personalization Lead, IBM
Director of Product Management, Optimizely
Engineering Manager, Optimizely