Workshop: Up Close and Personalized

Learn digital personalization fundamentals in this interactive training session

Due to popular demand, registration has now closed for the workshop. Thank you for your interest!


This free, half day workshop is aimed at those with a serious interest in making the most of their personalization strategy. The interactive session will reveal the fundamentals of success by putting the theory into practice - with the opportunity to create your own personalized versions of a website.

What you’ll learn:

  • Together with your peers, explore and gain actionable insight as you plan an approach for personalizing a website.
  • Learn how digital experimentation enables more impactful and personalized experiences with real-life examples.
  • What’s next in personalization? See what lies beyond the basics with exclusive insight into future developments.

Event Details

Date: Wednesday 3rd April, 2019
Time: 8:15 AM - 12:15 PM
Location: Optimizely
Address: 10 Bloomsbury Way, London, WC1A 2SL




Workshop Agenda

Welcome & refreshments
Introduction from Optimizely
Personalization Workshop followed by Q&A
Coffee break
Personalization now & in the future
Close and networking


Agenda timings TBC

Guest Speaker

Kerry Dawes, Director - Digital Customer Experience, Rank Group


Kerry's experience focuses on using technology and rich data to deliver a great experience to customers.

Most recently Kerry has put that insight into action by defining, building and developing a customer experience, optimisation and personalisation programme at The Rank Group, the UK's leading multi-channel gaming operator, who own and manage Mecca Bingo & Grosvenor Casinos.

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Workshop Presenter

Chris Gibbins, Director of UX & Optimisation, Biglight


Chris is a UX, Experimentation & Personalisation specialist with many years of experience helping a wide variety of organisations continually improve and innovate the customer experience, increase conversion rates and grow revenues. He leads a talented team at Biglight and works with fantastic clients such as Eurostar, The North Face, Timberland and Vans.

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