Predictions for Leading Digital Experiences in 2019
Forecasts for the year ahead from thought leaders, industry experts, and digital experience innovators
Today, we are in the age of the digital experience economy. Customers are more digital and mobile-centric, spending up to 41 hours each week with digital media in 2018, up 118% in the years since 2008. These digitally connected customers are more informed, more in control, and have higher expectations.
Improving digital customer experiences should be a priority for your business, and these predictions will help you focus on the right things. Here are key predictions for 2019 from:
- Industry experts and thought leaders at Forrester, Accenture Interactive, and Harvard Business School
- Innovators leading digital experience optimization at Sky and Weight Watchers
- Optimizely's own perspective provided by Claire Vo, SVP of Product Management
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